Your target market – Who is your right person?
Posted in How often have you heard or used the phrase “if only I could get in front of the right person”?
It would help your network a whole lot more if you were to spend some time identifying that right person. This session discusses the key messages you need to put across to help others to advocate you in the right situations.
I thought this was succinct and well delivered, well done Dave!
As an audio professional as well as a speaker and trainer - I LOVE the quality of this podcast, as well as the content! If you don’t target, you get no one. Thanks, loved it.
Great podcast Dave - helps focus the mind for all networking events. Keep putting out the good stuff!
Regards, Pete
Dave,
Absolutely - be SPECIFIC! Tickle the reticular activator.
Any accountants that want more advice on this might be interested in our FREE seminar for accountants in conjunction with fellow NRG members INON - more info at http://www.a-and-p.com/inonseminar.htm.
Andy
Good job….I like this format for getting simple messages across.
Dave, good subject to podcast - if all networkers would apply this to their networking they would start to see a noticable improvement in their referrals.
We also teach identifying target market as part of our ‘Referrals for Life’ training programme and being specific is so important. Even if you have a variety of products or services you may also have several target markets for each - having a clearly identifed, written and practised statement for each os so important to effective networking and word of mouth marketing.
Keep up the podcasts - the business community needs it!
Keith Nicklin Referral Institute Cardiff and Newport.
Good advice, great food for thought. Its far to easy to network without purpose. The act of networking alone is almost pointless without skills.
Thanks
James Sandercock Photography. www.sanpix.com
A nicely constructed podcast, but I don’t think it addressed the challenge you put in the title. It seemed like you’re suggesting we listen to the other person (which is good) and then tailor our own pitch to what we’ve just learned.
A very common mistake in business networking is when people ask you to filter your network and only introduce them to the “good” ones. That makes your network smaller than the sum of the parts, instead of greater. Tara Hunt wrote a great piece about that recently on http:///horsepigcow.com
Thanks for the feedback everyone & also thanks, Gordon, for the link to Tara’s blog. Some good stuff there.