Your target market – Who is your right person?

Posted in NRG-networks, How to Network by nrgnetworks on November 18th, 2008

How often have you heard or used the phrase “if only I could get in front of the right person”?

It would help your network a whole lot more if you were to spend some time identifying that right person. This session discusses the key messages you need to put across to help others to advocate you in the right situations.


  • chris pattemore

    I thought this was succinct and well delivered, well done Dave!

    Apr 14, 2009 at 1:55 pm
  • Fergus McClelland

    As an audio professional as well as a speaker and trainer - I LOVE the quality of this podcast, as well as the content! If you don’t target, you get no one. Thanks, loved it.

    Apr 14, 2009 at 6:09 pm
  • Peter Graves

    Great podcast Dave - helps focus the mind for all networking events. Keep putting out the good stuff!

    Regards, Pete

    Apr 14, 2009 at 10:34 pm
  • Andy "Sales Training" Szebeni


    Absolutely - be SPECIFIC! Tickle the reticular activator.

    Any accountants that want more advice on this might be interested in our FREE seminar for accountants in conjunction with fellow NRG members INON - more info at


    Apr 15, 2009 at 9:00 am
  • Ashley Green

    Good job….I like this format for getting simple messages across.

    Apr 15, 2009 at 3:01 pm
  • Keith Nicklin

    Dave, good subject to podcast - if all networkers would apply this to their networking they would start to see a noticable improvement in their referrals.

    We also teach identifying target market as part of our ‘Referrals for Life’ training programme and being specific is so important. Even if you have a variety of products or services you may also have several target markets for each - having a clearly identifed, written and practised statement for each os so important to effective networking and word of mouth marketing.

    Keep up the podcasts - the business community needs it!

    Keith Nicklin Referral Institute Cardiff and Newport.

    Apr 16, 2009 at 9:58 am
  • James Sandercock

    Good advice, great food for thought. Its far to easy to network without purpose. The act of networking alone is almost pointless without skills.


    James Sandercock Photography.

    Apr 17, 2009 at 10:58 pm
  • Gordon Rae

    A nicely constructed podcast, but I don’t think it addressed the challenge you put in the title. It seemed like you’re suggesting we listen to the other person (which is good) and then tailor our own pitch to what we’ve just learned.

    A very common mistake in business networking is when people ask you to filter your network and only introduce them to the “good” ones. That makes your network smaller than the sum of the parts, instead of greater. Tara Hunt wrote a great piece about that recently on http:///

    Apr 20, 2009 at 1:01 pm
  • nrgnetworks

    Thanks for the feedback everyone & also thanks, Gordon, for the link to Tara’s blog. Some good stuff there.

    Apr 20, 2009 at 8:21 pm